Choose Love is a ''pop-up'' shop like no other. People can't purchase products not for themselves, or gifts for friends and family. Instead, they can buy products for refugees and other people in need. This holiday season, people will be able to "choose love" in London and New York.
The Help Refugees organization has announced that their Choose Love initiative will be back this year.
The pop-up shop sells products and services to help refugees around the world during the holiday season. Every purchase will send an object or a service to a refugee or homeless person through Help Refugees and its partners in Europe and the Middle East.
This year, two shops will be opened at the same time, in London and New York City, where - according to Choose Love - visitors "can shop to [their] heart's content, leave with nothing, and feel great."
Products and services for refugees
The products people can purchase include, for example, children's winter coats, sleeping bags, solar lamps, emergency blankets and schoolbags.
As the organization noted in a press release that this year the shop will also offer sleeping bags and other goods for the homeless in the UK and the US.
The shop invites visitors to interact with the goods and discover why they are needed. It is divided into three sections: "Survival" (emergency blankets, warm clothes and food), "Shelter" (tents, sleeping bags and hygiene packages) and "Future" (e.g. phones, mental health support).
A new element this year will be the addition of "packages" offered to help those with extra needs, such as "mother and child," and a collection of services for vulnerable women.
There will also be new products to help people in other ways, such as the "family reunification" package, with which it will be possible to pay for a lawyer for a refugee separated from their family.
Last year's results
Help Refugees said that the London shop and the online site brought in 750,000 pounds last year, helping to provide refugees with 800,000 meals, 3,556 nights' lodgings, 25,000 winter items for adults including 5,000 blankets, 11,000 articles of clothing and 100,000 essential products for infants and children, including 77,000 diaper packages.